Monthly Archives: August 2011

What is in a Brand Name Part 3: Beyond Car Names

In the third and final part of this series where we examine how similar-sounding words can carry completely different meanings in other languages, we take a look at celebrity names and some unfortunate brand names. Suri Cruise, the daughter of … Continue reading

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What is in a Brand Name Part 2: Inappropriate Car Names

Previously, we talked about words which have a different meaning in another language. Sometimes, when brands decide to launch their product in a foreign market, they neglect localization branding consulting. This can lead to marketing catastrophes as this blog post … Continue reading

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What is in a Brand Name Part 1: Is Tuna a Fruit or a Fish?

The answer is… Both! Most of us may know tuna as a type of fish. But tuna is indeed the name of a fruit in another language – Peruvian-Spanish. The Roman alphabet only has 26 letters but is utilized by … Continue reading

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