Category Archives: Emergent Markets

Why do so few Chinese brands go global?

By BBC News dated 13 May 2012 Chinese companies are extending their reach around the globe to purchase foreign technology, managerial talent and, increasingly, international brands. Why have Chinese companies not been able to successfully build their own brands overseas … Continue reading

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Emerging Markets – Brazil

Continuing on our profiling on emerging markets, today’s blog post will focus on Brazil, a nation where many will know as a great footballing nation, having won the world cup 5 times and for generations they have been producing some … Continue reading

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Emerging Markets – Russia

The shrinking of wealth gaps and the prevalent availability of education and technology in recent years has resulted in an influx of emerging markets, as some of these markets remain relatively untapped; it provides significant potential for business opportunities. In … Continue reading

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Rebuilding Your Brand in China

In an earlier article, we appraised the importance of getting the brand name and logo of a company right in China. Beyond this, other aspects of branding also have to be localized for an effective penetration of the local market. … Continue reading

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Positioning Your Brand Effectively in China

It seems that everyone wants to do business in China nowadays, and obviously, there are many strategic issues involved when moving a brand into a market that is linguistically and culturally different. Covering this would take an entire tome of … Continue reading

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