Category Archives: Emergent Markets

Singtel interviews Verztec CEO – Mr. Nicholas Goh on Localization and Professional Translation

Singtel, one of the largest mobile network operators in Singapore, interviews CEO of Verztec Consulting, Mr. Nicholas Goh on what companies should look out for as they translate their business content for local audiences. Click the image below to read the … Continue reading

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When Transcreation Makes More Sense than Translation

Will a simple translation have the rhetorical effect you need in another market? If not, you might consider developing content from scratch to meet the expectations of the audience to which you’re selling. Here are a few general items that … Continue reading

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Localization World 2013

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How to Get Your Brands on Video and Social Media

There are several things that all site owners must do to serve their geolingual visitors in order to march orders for global marketing staff: Use more video and other interactive (non-text-based) content. Today, most companies that deliver video assets via … Continue reading

Posted in Communications, Emergent Markets, Marketing Communication, Social Media | 1 Comment

Using Social Media to Boost Language Service Business

Social media platforms such as Facebook, LinkedIn, and Twitter are no longer merely “phenomena.” Within the space of just a few years, they’ve become essential components of many firms’ marketing and public relations plans. But social media is notoriously difficult … Continue reading

Posted in Communications, Emergent Markets, Language, Localization, Marketing Communication, Social Media | 2 Comments

The Logo Mishaps of Giant Brands

By Tim Gray Content Strategist, Blue Fountain Media Tim Gray is content strategist with Blue Fountain Media. He has wide ranging background in the online marketing space and writes about his experiences with SEO, Social Media and all aspects of web … Continue reading

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Why Smart Companies Invest in Translation?

Is translation optional? Not if you’re determined to succeed. And if you want your business to actually grow, you have even more reasons to mind your language(s). This brief explains why translation is mission-critical for the success of any company … Continue reading

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Importance of Website Globalization

Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading

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Why do so few Chinese brands go global?

By Joel Backaler, Frontier Strategy Group dated 13 May 2012 Chinese companies are extending their reach around the globe to purchase foreign technology, managerial talent and, increasingly, international brands. Why have Chinese companies not been able to successfully build their own … Continue reading

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Emerging Markets – Brazil

Continuing on our profiling on emerging markets, today’s blog post will focus on Brazil, a nation where many will know as a great footballing nation, having won the world cup 5 times and for generations they have been producing some … Continue reading

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