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Reach us at media@verztec.com and we'll get in touch with you soon. Articles from CEO
- 01 – Blended Learning: Back to Basics for a Good Start
- 02 – Blended Learning: The In-Thing in Corporate Learning
- 03 – Companies Playing Round-Robin – Rotational Leadership Programme
- 04 – Forging the Native Experience for Global Business
- 05 – Gen Y: Thriving in a Diversified Workforce
- 05 – Going Global? Go Back to "School"!
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Category Archives: Emergent Markets
How to Get Your Brands on Video and Social Media
There are several things that all site owners must do to serve their geolingual visitors in order to march orders for global marketing staff: Use more video and other interactive (non-text-based) content. Today, most companies that deliver video assets via … Continue reading
Using Social Media to Boost Language Service Business
Social media platforms such as Facebook, LinkedIn, and Twitter are no longer merely “phenomena.” Within the space of just a few years, they’ve become essential components of many firms’ marketing and public relations plans. But social media is notoriously difficult … Continue reading
The Logo Mishaps of Giant Brands
By Tim Gray Content Strategist, Blue Fountain Media Tim Gray is content strategist with Blue Fountain Media. He has wide ranging background in the online marketing space and writes about his experiences with SEO, Social Media and all aspects of web … Continue reading
Why Smart Companies Invest in Translation?
Is translation optional? Not if you’re determined to succeed. And if you want your business to actually grow, you have even more reasons to mind your language(s). This brief explains why translation is mission-critical for the success of any company … Continue reading
Importance of Website Globalization
Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading
Why do so few Chinese brands go global?
By Joel Backaler, Frontier Strategy Group dated 13 May 2012 Chinese companies are extending their reach around the globe to purchase foreign technology, managerial talent and, increasingly, international brands. Why have Chinese companies not been able to successfully build their own … Continue reading
Posted in Current Affairs, Emergent Markets
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Emerging Markets – Brazil
Continuing on our profiling on emerging markets, today’s blog post will focus on Brazil, a nation where many will know as a great footballing nation, having won the world cup 5 times and for generations they have been producing some … Continue reading
Emerging Markets – Russia
The shrinking of wealth gaps and the prevalent availability of education and technology in recent years has resulted in an influx of emerging markets, as some of these markets remain relatively untapped; it provides significant potential for business opportunities. In … Continue reading
Rebuilding Your Brand in China
In an earlier article, we appraised the importance of getting the brand name and logo of a company right in China. Beyond this, other aspects of branding also have to be localized for an effective penetration of the local market. … Continue reading