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Articles from CEO
- 01- Surviving the Round Robin – Rotational Leadership Programmes Become the Cornerstone of Corporate Talent Development
- 02 – Companies Playing Round-Robin – Rotational Leadership Programme
- 03 – Forging the Native Experience for Global Business
- 04 – Gen Y: Thriving in a Diversified Workforce
- 05 – Going Global? Go Back to "School"!
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Category Archives: Global Content Management
Harry Potter and the Illegal Translators
We have seen how erroneous translations have resulted in expensive damages for some of the world’s biggest corporations. Today, we will look at erroneous translations in a different light, a term loosely known as illegal translation. One famous example would … Continue reading
Posted in Global Content Management
Tagged Harry Potter, Illegal Translation, localization, Translation
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Why Succeeding on the 1st attempt is so important when Venturing Overseas
You see the potential of your business doing well in an overseas market, and are gearing up for expansion plans. First impressions definitely count and second chances, if any, are extremely rare. Thus, it is important to gain in-depth knowledge … Continue reading
Posted in Global Content Management
Tagged content, markets, mistakes, overseas, success
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What is Global Content Management?
Global Content Management. Does this term ring a bell? No, it has got nothing to do with Content Management Systems (CMS). To get a clearer understanding on what Global Content Management is, check out this presentation. View more presentations from Verztec … Continue reading
Posted in Global Content Management
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5 Reasons Why Machine Translators Can Never Replace Human Translators
Machine translation tools like Google Translate and Yahoo! Babelfish have gained popularity in recent years, offering fast and accessible translations. Undeniably, they come in very handy, especially when one needs to get the gist of a text in a short … Continue reading
Posted in Global Content Management
Tagged Humans, localization, Machines, marketing, Translation, Translator
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Selecting the Best Service for Your Marketing Communications Needs
Ever wondered what’s the difference between transcreation, copywriting and translation ? This presentation will equip you with the knowledge to select the most appropriate solution for your marketing communication needs.
The severity of a misinterpreted message
We have seen how some brands have suffered severe consequences due to translation errors. Today, let’s look at how such mistakes can also affect the entertainment world, costing celebrities their career. This was what happened when ex-2PM member Jay Park … Continue reading
Posted in Global Content Management
Tagged 2PM, celebrity, culture, Korean Pop Star, misinterpretation, Translation
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Fine-tuning Your Brand for Foreign Markets
Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading
Posted in Global Content Management
Tagged branding, copy, foreign markets, Translation, values
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Pitfalls to avoid when localizing your brand
Article Written by Catherine Cheong, Copywriter at Verztec Consulting In this age of Internet advancement, it is easy to acquire expertise in a broad range of subjects. Whatever information we are looking for is literally available at our fingertips with … Continue reading
Posted in Global Content Management
Tagged branding, culture, localization, pitfalls
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Considering colors for your multilingual website
Written by Kartika Angkawijaya, Assistant Team Lead, Information Technology at Verztec Consulting Pte Ltd When it comes to preparing for a multilingual website, one of the most important aspects to consider would be color; color is seen as a universal … Continue reading
Posted in Global Content Management
Tagged Colours, cultures, global, multilingual, website
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The importance of effective brand localization
Over the last few decades or so, we have seen how radically connected the world has become as a result of globalization of the world economy which has bought about greater benefits in terms of economics, politics and many other … Continue reading
Posted in Global Content Management
Tagged brand localization, Globalization, localization, multilingual
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