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Category Archives: Global Content Management
Multilingual Websites
Best-in-Class Websites Offer More Languages There is a strong correlation between the ranking of companies on a particular list and the number of languages found on their websites. Whether the ranking is based on revenue (the Forbes Global 2000), brand … Continue reading
The Logo Mishaps of Giant Brands
By Tim Gray Content Strategist, Blue Fountain Media Tim Gray is content strategist with Blue Fountain Media. He has wide ranging background in the online marketing space and writes about his experiences with SEO, Social Media and all aspects of web … Continue reading
Why Smart Companies Invest in Translation?
Is translation optional? Not if you’re determined to succeed. And if you want your business to actually grow, you have even more reasons to mind your language(s). This brief explains why translation is mission-critical for the success of any company … Continue reading
Reaching New Markets through Transcreation
How do you reach customers who buy your products and services for completely different reasons than those in your home market? At some point, you will probably have to recreate or adapt your messaging and content through transcreation, a process … Continue reading
Posted in Communications, Current Affairs, Global Content Management, Language, Localization
Tagged Transcreation
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Importance of Website Globalization
Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading
Harry Potter and the Illegal Translators
We have seen how erroneous translations have resulted in expensive damages for some of the world’s biggest corporations. Today, we will look at erroneous translations in a different light, a term loosely known as illegal translation. One famous example would … Continue reading
Posted in Global Content Management
Tagged Harry Potter, Illegal Translation, localization, Translation
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Why Succeeding on the 1st attempt is so important when Venturing Overseas
You see the potential of your business doing well in an overseas market, and are gearing up for expansion plans. First impressions definitely count and second chances, if any, are extremely rare. Thus, it is important to gain in-depth knowledge … Continue reading
Posted in Global Content Management
Tagged content, markets, mistakes, overseas, success
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