Category Archives: Marketing Communication

When Transcreation Makes More Sense than Translation

When Transcreation Makes More Sense than Translation Will a simple translation have the rhetorical effect you need in another market? If not, you might consider developing content from scratch to meet the expectations of the audience to which you’re selling. … Continue reading

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Localization World 2013

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How to Get Your Brands on Video and Social Media

There are several things that all site owners must do to serve their geolingual visitors in order to march orders for global marketing staff: Use more video and other interactive (non-text-based) content. Today, most companies that deliver video assets via … Continue reading

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Using Social Media to Boost Language Service Business

Social media platforms such as Facebook, LinkedIn, and Twitter are no longer merely “phenomena.” Within the space of just a few years, they’ve become essential components of many firms’ marketing and public relations plans. But social media is notoriously difficult … Continue reading

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Are you a Hyperpolyglot?

Everyone is capable of speaking at least a single language for the daily conversational functionality. Monoglots do exist but may not be as omnipresent as ever though. The ever-increasing and intense competitions have heightened the needs and maneuvered the society … Continue reading

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Is Facebook a Social Media Platform or a Translator?

From a social media platform that helps to share and connect one to another, Facebook is now making a huge leap and effort by offering automatic machine translation function on comments made in all other languages into English. The good … Continue reading

Posted in Communications, Marketing Communication, Mobile Technology, Social Media, Translation, Web and Technology | Tagged | 2 Comments

New Deal for Indian Telecoms Giant

By Carly Page News Editor, SoMobile Carly Page is the News Editor at SoMobile, a mobile phone price comparison website in the UK. Carly also manages the site’s handset reviews and the device comparison tool. Let’s listen to what Carly … Continue reading

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Firms Ignore the Foreign Language Internet at their Peril

By Fiona Graham Technology of business reporter, BBC News When Pepsi launched in China, so the story goes, the translation of the slogan, ‘Come alive with the Pepsi generation’, promised consumers something a little different. Could Pepsi really bring their … Continue reading

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How Mobile Applications can help grow your business.

With mobile commerce taking off at an exponential rate, mobile apps could be a useful tool you can leverage on to promote your business. Brands such as Pizza Hut and eBay have leveraged on mobile applications to successfully grow their … Continue reading

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Building Up Public Relations in 5 Steps

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have examined in a previous article, Public Relations (PR) can be a valuable tool in growing a business in a foreign market. Obviously, PR efforts cannot be transplanted wholesale … Continue reading

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