Category Archives: Web and Technology

Multilingual Websites

Best-in-Class Websites Offer More Languages

There is a strong correlation between the ranking of companies on a particular list and the number of languages found on their websites. Whether the ranking is based on revenue (the Forbes Global 2000), brand value (the Interbrand 100 Best Global Brands), or website traffic (the Alexa Top 500 Global Sites), sites at the top of these lists consistently show a higher language count than those on the bottom. Two findings stand out:
• Bigger companies offer more language choices than smaller ones
• The most popular websites publish in more languages than less popular ones.

Bigger Companies Offer More Language Choices
When we visited the sites of the top 50 companies from the Forbes Global 2000 list, we saw that they typically provided content in 15 languages, while sites from companies in the bottom 1,000 averaged only four languages. The average number of languages in our entire dataset of 2,409 sites was nearly 5.7. But it’s not just at the top and bottom. The trend line is clear at each slice – from the top band through to the middle, and all the way to the bottom. Smaller companies, taken as a group, average fewer languages per site.

The smaller companies in our sample – those with super-popular websites as ranked by Alexa but not listed among the world’s biggest companies – generally does better than their rivals in the bottom half of the Forbes Global 2000 list. These high-traffic volume websites average 4.8 languages rather than 4.1 for larger companies with less popular sites. This metric underscores the importance of adding languages in order to gain traction in the online marketplace.

About a quarter (23.3%) of the smaller companies don’t offer English on their immensely popular sites. Many in this cluster are country or regional social networks and other online services originating in non-Anglophone countries, with only one or a few languages spoken in their region.

The Most Popular Websites Publish in More Languages
The trend line of popular sites, such as Google and Facebook, to offer more languages is dramatically apparent among the top 50 grouping, but essentially flattens out after that. The whopping average number (17.9) suggests that to break into the top category, a company probably needs to put up 15 to 25 languages. Less popular websites – by traffic volume – include many corporate sites, including business-to-business brands with lots of languages but without the volume required to break into the Alexa Global 500.

Verztec is a leading ISO 9001:2008 Global Content Consulting Services Company. Verztec assists companies around the world to design, develop, localize and publish their global communication messages in over 60 languages across various channels. For more information as to how Verztec may partner and assist in your next localization project, kindly contact us at info@verztec.com or call +65 6577 4646 now!

*Source: Multilingual Websites: October 2012 by Common Sense Advisory, Inc.

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Importance of Website Globalization

Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern good practices from bad. By studying the top-scoring global websites, companies that hope to be world-class practitioners can learn today’s best practices, prepare for tomorrow, and stay ahead of the herd.

As a result, many firms still debate whether it makes business sense to globalize their online marketing, online commerce sites, and call centers. Nonetheless, research dating back to 1998 indicates a high propensity for people to buy in their own language. It’s clear that website globalization has become a mainstream business activity today; in future years what is now a low curve in the below graph will likely become a straight diagonal line from upper left to lower right.

Figure: Number of Languages Found On the Top 1,000 Global Websites

Most people prefer buying in their own language

More than half of the web users who purchased online (52.4%) buy only at websites where the information is presented in their language. More than 60 percent of consumers in France and Japan buy products from localized sites. In terms of language competence, people with no or low English skills were six times more likely not to buy from Anglophone sites than their countrymen who were proficient in English.

Language significantly influenced more important purchases

The vast majority (85.3%) feels that having pre-purchase information in their own language is a critical factor in buying insurance and other financial services. Conversely, just 45.8 percent thinks that it is important to buying clothes on the web. The more valuable an item, the more likely it is that someone will want to read about the product and buy it in their own language.

It takes more than local language to sell something

Over two-thirds (67.4%) of web users visit English-language sites monthly or more frequently, but just a quarter (25.5%) regularly purchase goods or services at those properties. Even with information available in the local language, the inability to use their own credit cards or currency stymies many international buyers. Converting those international browsers to buyers requires translation plus improved site performance and commercial enablers such as credit card and country-specific transaction support.

Global brands trump language and price

Half of the web users (50.8%) would buy a global brand over a local one, even without translated information. Looking at individual countries, just Germany and Japan fell below the 50-percent mark. However, having information in their own language was more important to 56.2 percent of the global web users than a low price.

Verztec is a leading ISO 9001:2008 Global Content Consulting Services Company. Verztec assists companies around the world to design, develop, localize and publish their global communication messages in over 60 languages across various channels. For more information as to how Verztec may partner and assist in your next localization project, kindly contact us at info@verztec.com or call +65 6577 4646 now!

*Sources:
• What LSPs Need to Know about global Website Trends: 14 April 2011 by Common Sense Advisory, Inc.
• The Word’s 100 Best Global Websites in 2011: March 2011 by Common Sense Advisory, Inc.
• Can’t Read, Won’t Buy: Why Language Matters: September 2006 by Common Sense Advisory, Inc.

Posted in Communications, Current Affairs, Emergent Markets, Global Content Management, Language, Localization, Translation, Web and Technology | Leave a comment

Is Facebook a Social Media Platform or a Translator?

From a social media platform that helps to share and connect one to another, Facebook is now making a huge leap and effort by offering automatic machine translation function on comments made in all other languages into English.

The good news is that this feature is capable of translating various languages such as Hebrew, French, Spanish, Japanese, Thai, and Chinese, you name it. Facebook has successfully rolled out this feature in the late of 2011; however, it has only come to attention by many earlier this year.

Beyond a shadow of doubt, it will definitely be a boon to every user. Hassle of manually translating the comments via Google Translate can now be prevented. An addition of this simple button has made language difference a learning opportunity rather than a language barrier.

For Facebook users who are unaware and have not already tried out the feature, it is powered by Microsoft Bing, another type of machine translator close to the likes of Google Translate. However, machine translation is not flawless. We should not overlook the fact that machine translators only interpret the gist of the content with minimal accuracy.

Machine translators have worked wonder in assisting us to find out the gist of content, however, they should be used with discretion as the translated content may not be professionally sound, most of the time, and hence, definitely should NOT be used for professional and important documents.

Posted in Communications, Marketing Communication, Mobile Technology, Social Media, Translation, Web and Technology | Tagged | 2 Comments

Crowdsourcing Facebook’s localization process

With 550 million registered users and counting, Facebook already been translated and localized into 65 different languages, one might think that Facebook had spent a great deal of money in localizing their content; if you are one of those who thought so, you are so wrong.

On the contrary, to embark on their global presence, Facebook launched an application called “Translations” and through this application, the tedious process was crowd sourced, allowing the millions of Facebook users worldwide to participate in the translation process.

Within a few weeks, Facebook managed to release its first ever localized version in February of 2008 when they launched their Spanish site.For the months to follow, volunteers from all over the world had utilized this application to help translate the social network into every other major language in the world.

After seeing the success of “Translations”,Facebook did not just stop there,instead they continued their global mapping on the other sites and applications across the internet; as long as the site or application uses Facebook Connect, they will be able to leverage on Facebook’s global community in getting it translated into any language that Facebook Translations supports.

This move by Facebook would have epitomized Facebook’s philosophy “Giving people the power to share and make the world more open and connected” but on the flipside, Facebook is at the same time patenting this crowdsourcing translations process which had helped transformed them into the global entity they are today, seeking to profit from other networks that are thinking of using similar method to localize their content.

Source: [Facebook Translations,Inside Facebook,TechCrunch]

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The World of One Screen: The Fusion of Social Media

Imagine a world where everyone you meet, every brand you use, and every company employee immediately enters your network. Imagine not having to “friend” or “like” anyone, but simply interacting with them – online or off brings them into your network. Imagine a world fueled by the most powerful currency of all: Relevance.

It’s a lot closer than you think. Join Peter Shankman, founder of Help A Reporter Out – the wildly successful social media website which has gained more than 100,000 members within 2 years and is among the top 5 rankings of public relations and online social websites, as he discusses this new world, and more importantly, how to stay on top of it.

Listen as Peter expands on the four rules of the new world, including being transparent, being relevant, the art of brevity, and the guides to being remembered, not simply recalled.

Early Bird Promotion – Registrations with Payment before 31 December 2010
Early Bird Fee: B 8000 (SGD$348)
5 or more B 7500 (SGD$326)
10 or more B 7000(SGD$304)

Registrations after 31 December 2010
Normal Fee: B 9000 (SGD$391)
5 or more B 8000 (SGD$348)
10 or more B 7500 (SGD$326)

Venue
Ballroom Hall, Landmark Hotel Bangkok
Sukhumvit Rd, Bangkok

Date and Time
Wednesday 16th February 2011 09:00 – 17:00
Gates Open Approximately 30 minutes before show start.

To buy Tickets online, visit
http://www.thaiticketmajor.com/seminar/the-world-of-one-screen-eng.php

About Peter Shankman
An entrepreneur, author, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, and marketing, advertising, creativity, and customer service.


Peter is perhaps best known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 125,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something,” proves over and over again to be true, as thousands of new members join at helpareporter.com each week.

In addition to HARO, Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched as a website in 1995 at http://shankman.com, both comments on and generates news and conversation.

Peter’s PR and Social Media clients have included the Snapple Beverage Group, NASA, Sprint, Haworth, The US Department of Defense, Walt Disney World, Abercrombie and Kent, The Ad Council, American Express, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many others.

Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and a frequent keynote speaker and workshop presenter at conferences, and tradeshows worldwide, including The Affiliate Summit, South By Southwest, The Public Relations Society of America, The International Association of Business Communicators, CTIA, CTAM, CES, PMA, OMMA, Mobile Marketing Asia, and the Direct Marketing Association. Peter’s second book, Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech 2010) comes out in the fall of 2010.

This event is organized by Verztec Consulting (Thailand) Ltd
195 Empire Tower, 45th Floor, South Sathorn Road,
Bangkok 10120
Tel: 02-670-0461 Fax: 02-670-0462
www.facebook.com/verztecthailand
www.verztec.com

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10 Must Have Mobile Applications for your Business Needs

The prevalence of Mobile applications has massively altered our daily routine, with their convenience and usability. They also offer extensive support to the business executive. Below are ten apps which help to maintain productivity on-the-go.

1. Insight
Platform(s) : iPhone
Insight (formerly known as Encamp) is an iPhone app for the highly popular project management tool, Basecamp. With its simple user interface, it allows you to get a quick status of their projects, assign and delegate tasks. Interaction between project members is facilitated on Writeboards where they can post messages and comments. Insight further helps you to organize email and contact details of colleagues and clients so you can reach them immediately wherever you are.

2. Quickoffice Mobile Office Suite
Platform(s): Android, Symbian, BlackBerry, iPhone, and webOS
You can now do work on the go with this app. The Quickoffice Mobile Office Suite lets you view, edit and format your Microsoft Word and Excel documents on the go. It can also be integrated file storing apps like Dropbox. This makes it easy for you to share your work with others and update common folders with your revisions.

3. Dropbox
Platform(s): Android, Blackberry, iPhone and iPad
With Dropbox, you can sync files among Windows, Mac or Linux machines through the web. Different levels of access can be assigned. Private subfolders that sync among your own computers can be created, as well as shared subfolders that sync to clients, partners and colleagues.

4. Salesforce Mobile
Platforms: Blackberry and iPhone
Salesforce Mobile is a Customer Relationship Management system that provides you with instant access to business and client data wherever you are. This means you can quickly look up account activity before important calls or meetings. The app further allows you to respond immediately to sales leads and customer requests even when you are on the road.

5. Contact Hero
Platforms: Blackberry and iPhone
This nifty app allows you to collect, merge, organize and manage all your contacts from Outlook, Gmail, Yahoo etc. in one place. Emails can be scheduled to go out to your contacts any time in the future. In addition, you can link contacts in your phonebook to calls to make and keep a complete contact history of notes, calls and messages. If you missed out on any calls, the system will prompt you with a reminder.  Contacts can be identified and stored in a number of ways in this system, including by numbers, colorful icons and country flags.

6. Timewerks
Platform(s): iPhone
Timewerks is a time-tracking and invoicing app. It is especially useful for freelancers, consultants, lawyers, salespeople, contractors and anyone who needs to track time, materials and send invoices. With Timewerks, you can manage and organize the time you spend on various projects and get detailed reports. Complex invoices can also be generated easily, saving a lot of hassle for people who would rather spend more time on work than administrative tasks.

7. LinkedIn
Platform(s) : Blackberry, iPhone and Palm Pre
Termed as the Facebook for business professionals, LinkedIn had more than 80 million registered users, spanning more than 200 countries and territories worldwide. Be it looking for a job or a new business opportunity, LinkedIn is the perfect social media platform to get you connected with industrial experts and business professionals all over the world.

8. Econtact Pro
Platform(s): iPhone
Unlike most business card scanners, Econtact Pro does not rely on text recognition software but manual transcription by another person. Thus, 100% accuracy is guaranteed. The service is also quick and convenient. All you need to do is to snap a photo of the card on your iPhone and send it to the service. Your contacts will be updated overnight. At the cost of $0.10 – $0.25 to transcribe each business card, Econtact Pro offers good value-for-money for its service.

9. QuickVoice Pro
Platform(s): iPhone and iPad
With QuickVoice Pro, you can now send emails to others using your voice. The app further allows you to record voice memos, entire lectures and multi-session seminars.

10. FlightTrack Pro
Platform(s): Android, iPhone and iPad
Delayed flights, botched reservations and annoying last minute gate changes are part of business travel. This app tracks your flights worldwide to keep you on top of all these. Forward your airline confirmation to the FlightTrack Pro service and your flight itinerary will automatically appear in your app. With over 5000 airports listed and over 1400 airlines tracked, information on flight arrivals and delays, departure gate numbers, airport closures, and weather forecast is literally available at your fingertips. In case your flight is cancelled, the app can suggest alternative schedules as well.

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How Mobile Applications can help grow your business.

With mobile commerce taking off at an exponential rate, mobile apps could be a useful tool you can leverage on to promote your business.

Brands such as Pizza Hut and eBay have leveraged on mobile applications to successfully grow their businesses by leaps and bounds.

Pizza Hut’s iPhone application generated US$1 million of sales within three months of its launch, m.eBay.com drove US$380 million worth of purchases in 2009. People not only bought books and clothes from eBay but also a Lamborghini, a US$150,000 boat, and a Bentley.

With the many advantages they have over traditional channels, they have changed the way business is conducted

Being at the right place at the right time
Mobile applications such as iPhone apps are right there for you whenever you want to buy something, according to Steve Yankovich, Vice President of Platform Business Solutions and mobile at eBay: “When you have a moment to buy something, where are you and what screen do you have? The whole premise behind mobile commerce is buying during downtimes, such as when you are waiting for a table at a restaurant, between action at your kids’ soccer games, sitting in front of the tube (train) anywhere, anytime. When a customer thinks about a purchase, she can pull the trigger at that moment.”

Being an integral part of one’s daily lives
When a mobile application offers information or tools that make people’s lives easier and more convenient, it becomes part of their daily lives. It might even become indispensable to them one day. The customer loyalty you can build through a mobile application is invaluable.

A good example is the highly functional VaxTrax, an iPhone app by pharmaceutical giant Novartis to help families manage their children’s vaccination schedules. The app tracks vaccinations as they are received, from infancy through adolescence, then tells parents when updates are due. Users can also use the app to log insurance records, and find pharmacies or other locations where flu shots are available.

Using of locational based technology to customize preferences
GPS on mobile phones enables people to identify products and services close to them. Mobile apps will not only allow your business to attract more customers but also to entice them to spend more. Other than a store locator, Kraft’s iFood Assistant contains 7,000 delicious recipes and full-meal shopping lists. With more ideas on how to prepare and economize their meals, this app has succeeded in driving more sales for Kraft.

Furthermore, mobile users can share information easily with their family, friends and even strangers on the internet with a few touches.

Word-of Mouth Recommendations
It is easier to get word-of-mouth recommendations on apps than other channels. For instance, most location-based apps for restaurants and service establishments have a review section. Those with good reviews have undoubtedly attracted more customers to visit them, especially since the potential customers looking for their services are only a street or two away.

Live real time updates
Due to their accessibility, mobile apps are especially suitable for price-sensitive businesses. Mark Beccue, an analyst at ABI Research, praised eBay’s strategic use of mobile commerce: “EBay customers are adamant and very enthusiastic, and the only way to keep up with auctions anytime, anywhere is mobile. Enabling people to keep up with their auctions in real time through untethered commerce was a very clever move by eBay.”

For the same reasons, mobile apps can be used to push promotions and discounts. Customers can be informed almost immediately when these go “live”. They can also react instantly on purchase decisions, without having to drive to a store or switch on a computer. In this way, they are better able to take advantage of any offers that have been made to them.

Deeper customer engagement
Deeper customer engagement can be achieved when apps make things fun for your customers. As can be seen from the clip below, ordering from Pizza Hut through its iPhone app is a highly interactive experience:

Pizza Hut’s iPhone app even comes with a highly addictive game. With its ‘cool’ factor, it is no wonder 100,000 downloads of the app were made within 2 weeks of its launch.

Posted in Marketing Communication, Social Media, Web and Technology | Tagged , , , , , , | 1 Comment

Establishing an Online Digital Presence for your Business – Part 2

In our previous blog post, we talked about approaches to take when setting up your corporate website. Now it is time to tell the world about your existence.

The following sections will look into ways you could heighten awareness and the visibility of your business on the digital sphere.

Search Engine Optimization
Search Engine Optimization or SEO, refers to the process of improving the visibility of a web site in search engines via unpaid or organic search results.

Standards for SEO change all the time, but as the Search Engine Market is largely dominated by Google, it would be wise to adhere closely to their SEO Standards and ensure that your website is properly Search Engine Optimized. The ultimate aim is to rank well amongst your competitors on Google.

Search Engine Marketing
While Search Engine Optimization might take a while to take shape, Search Engine Marketing is one way to guarantee impressions, at a cost-per-click rate. Platforms such as Google AdWords and Yahoo SEM allow specific ad targeting that is location and language specific. In this way you could potentially garner millions of impressions from all over the world for your website.

Joining online communities
An easy and cost effective way to spread the name of your business would be by registering at online business communities which act as online yellow pages for business professionals.

These communities will be a form of contact when prospects are looking to engage in business services. Likewise, such communities would also be a place to source for new prospects.

Email Marketing
Email Marketing would allow you to tailor your messages specifically for different groups of prospects and clients. This is a cost effective way of getting the word out to as many people as possible when there are promotions or special deals.

One thing to take note of would be the possibility of your email becoming spam. To reduce this possibility, always remember to include “[ADV]” in the subject header as well as provide options for recipients to unsubscribe in the event they do not wish to receive future emails. Being flagged as spam mail may result in your company’s domain name being blacklisted and that would not go well with the company’s reputation.

White Papers
People like free stuff and offering white papers would be one way to grab their attention. It can be in the form of articles or research papers, and in exchange anyone who wants to download the white papers would have to give their contact details. The fact that it can be downloaded for free would alone be a major pull factor, the rest would ultimately depend on the quality of your content.

White papers can be used to rhetorically influence purchasing decisions and generate sales leads in the process. Moreover, the contact details that you have gathered could be added to your database and used for future email marketing purposes.

Blog
In contrast to your corporate website, a blog gives you the liberty to take a different approach with your content. When it comes to writing in a blog, the content you offer must be interesting enough to attract a regular viewership.

Blogs can turn out to be a great platform for lead generation as readers might eventually be interested in engaging your services.

Social Networking Site
Statistics shows that social networking is the number one internet activity. Sites like Facebook have been reported to have over 500 million registered users to date.

Nowadays, almost everyone who has access to the Internet would be on some form of social network. The potential to reach almost everyone in the digital world, would alone justify why you should at least get started on social networking.

To get started, you can first set up business profiles across popular social networking sites such as Facebook and Twitter, the advantage of using social networks is that setting it up is free. However depending on the level of influence and engagement you want to gain, you might have go into planning social media campaigns. Needless to say, that requires time and monetary resources. To find out more about social media marketing, do read up “Marketing Your Brand Effectively on Social Media

Allowing your content to go viral
Leveraging on the popularity of Social Networking, you could implement social plug-ins such as “Facebook Share” or “Tweet This” on your website. These plug-ins would allow visitors to easily share web content they like with their friends on their social networking profile.

Alternatively you could also create interesting multimedia content such as videos or presentation slides. If they are interesting enough, it could go viral and potentially reach out to millions of people on the various social networking sites.

Posted in Global Content Management, Localization, Web and Technology | 2 Comments

Establishing an Online Digital Presence for your Business – Part 1

The world as we know is becoming more and more digitized, It was not too long ago when the internet could only be accessed through immovable terminals, but technology advances such as wireless internet and the prevalence of mobile computing devices has allowed the internet to become portable and more integrated into our daily lives.

The types of activities that are taking place digitally have also been increasing; shopping, banking transactions, paying of bills, and connecting with people are just some of the most common activities that are taking place online.

Why do you need an online digital presence?
With the digital evolution taking center stage, this has elevated the importance for businesses to establish an online digital presence in order not to miss out on the massive amount of opportunities that are available on the World Wide Web.

In this digital age, Businesses can no longer treat their digital presence as a luxury, but rather a core component of their business.

But I already have a website
Nowadays, anyone with basic computer skills can set up a website within minutes, thus having a website with your company’s information is not enough; without the proper practices, it would just be another one of the millions of websites out there.

In order for your business to stand out in the digital sphere, There are many factors to consider when it comes to successfully establishing your presence.

Whether you are using a basic HTML site, CMS or even simple blog template, the same principles applies; The website represents your business in the digital sphere, therefore how well it is presented would determine how well your business is going to be perceived by online visitors.

In this 2 part series, we will look at some important areas in regards to establishing an online digital presence.In today’s post we will be looking at components to consider when setting up the corporate website for your business.

Organization and Layout
In terms of viewing, it must be comfortable to one’s eyes; the layout of the website must not look too cluttered, Information should be organized in a clear and concise manner for visitors to be able to find what they want with ease.

In contrast, a website that looks cluttered and unorganized would usually have a high bounce rate, visitors would leave the site before venturing into other pages. When visitors are unable to find the require information they need with ease, it would decrease the possibility of visitors actually enlisting in the services of your business.

Design and Aesthetics
A well-designed and aesthetically appealing website would help to capture people’s attention; attributes of a well-designed website would include the use of the right colors to represent your business, an attractive user interface, well taken photographs, and other compelling graphical and video illustrations to complement a well organized website, having such elements would also help to significantly increase the interest level of any web visitor.

Ensuring compatibility with mobile devices
Advancement in mobile technology and the availability of 3rd generation mobile networks has resulted in an exponential increase in the number of people that access the internet via their mobile devices, there is therefore a need to cater to that segment of your audience.

On a side note, businesses could also consider tapping on the lucrative mobile application market by developing a mobile application that would complement or enhance their service offerings.

Language offerings
The increased global internet penetration has led to more non-English internet users, therefore it is also important that your website is able to cater to the large global audience by offering it in different languages.

This would be especially important for companies that aim to venture further out into foreign markets.

Now that you have developed your corporate website, what’s next? stay tuned to our next blog post as we continue with the processes of establishing an online digital presence.

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The Similarities between a Successful Website and a Thriving Restaurant

Starting up a website is very much similar to building up a restaurant. In this article we will discuss about several factors that are pivotal when it comes to starting a successful website and a thriving restaurant.

Location and Accessibility
When first starting up a restaurant business, the location and accessibility of a restaurant is one key factor to its success. Generally, restaurants that are located in areas nearer to town and with higher accessibility are more likely to get visitors as compared to restaurants that are located in secluded and remote areas which are harder to get to.

Translating into web terms, the amount of traffic that is being driven to the website depends largely on how easy it is to remember the web address, and how well it is Search Engine Optimized (SEO), i.e. how well it ranks on popular search engines like Google or Yahoo when keying in the relevant keywords.

Ambience and Aesthetics
The restaurant’s ambience and aesthetics play an important role in the overall experience when dining at the restaurant, how pleasing the environment is would usually determine the frequency of revisits and the duration of a patron’s stay in a restaurant.

Upon visiting a website, it is usually the aesthetics of the website that will determine if the visitor ventures further into other sections of the website, i.e. how pleasing the website is to the viewer’s eyes.

Content – The Main Course
Certainly, the most important factor for success is the Main Course that the restaurant serves. This would ultimately determine the overall branding process of the restaurant and what people would remember the restaurant for, i.e. the restaurant can brand itself as one which serves the best Fish & Chips or one which serves the best variety of authentic Mediterranean cuisine.

Similarly on the World Wide Web, content is king, be it the best source for stock exchange tips or the best place to go for the latest celebrity news, the kind of content offering that a website brings would largely determine the demographic of visitors that are being attracted to the site.

Feedback
Upon concluding the dining experience, it would be wise for the restaurant management to get feedback from their patrons. This is not only to improve on themselves but also to use it as a measure on how well they are doing in terms of their food and services.

Getting feedback from website visitors is important as it comes in handy when evaluating the service offering of the website as well as awareness to issues that might affect the website’s reputation in the long-term.

Staying in Touch
Last but not least would be staying in touch. Many restaurants would place their name cards at the restaurant counter for patrons to take away after dining. In this way patrons could easily refer to the name card when deciding to do a future visit or when it comes to recommending their friends to the restaurant.

It is also essential that website visitors are be able to stay connected to the webmaster, in this way they would be able to keep updated on the latest happenings and offerings of the website. For more information on how to stay connected with visitors to your website, do read up on our previous post titled Staying connected with the visitors to your website

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