How to develop training courses?

With today’s ever-changing business environment, there’s an imperative need to continually learn and equip ourselves with the latest skill sets and know-how in order to succeed. Training is one such way to achieve this.

With training, you can improve your employee’s performance and capabilities. A capable and competent worker is indeed crucial to the success of any organization; add training to that equation, and you have a guaranteed way of bolstering your organization’s continued success. After all, an employee who continually improves and becomes more capable is always better than one who remains stagnant.

If you are looking to develop content or a curriculum for a training course, it would be beneficial to learn how to develop effective training properly. Investing in training can be costly, which is why it’s so important to get the steps correct so as to avoid wasting time, money and valuable resources.

To develop a training course, here’s a five-step model you can closely follow:

 

 

Step 1: Analyze (Assess training needs)

Training may be needed when organizations have identified something to be lacking in their employees. There could be a gap between the desired performance and the current performance, and the reason for that gap could be an outdated skill or knowledge. However, training may not always be the answer or may only resolve part of the problem, so a proper analysis of the situation is required. You can conduct a “Training Needs Assessment” to determine if a training need exists, and if it does, what kind of training is required to meet that need.

 

Step 2: Design (Outline the objectives)

If training is necessary, you should define the objectives that you wish to achieve from training. Will these objectives help to fill the gap you have identified at Step 1 and turn your employees into more effective workers? Create training outlines and training plans for your course. Outlines provide a strong foundation for content development, as they help you organize your thoughts and content better.

 

Step 3: Develop (Create your training materials)

Now you will get down to the actual content development of your training materials, which are an important part of any training course. Examples of training materials include trainee’s manual, facilitator’s guide, handouts, visual aids, and so on. It’s important that your content are presented in an engaging manner, in order to appeal to different learning styles as well as to retain the learner’s interest.

 

Step 4: Implement

This is when you will carry out your actual training course. Hire a trainer who will be able to successfully carry out the objectives you wish to achieve through training. A good trainer is not only someone who has the necessary qualifications and experience – they should also have other qualities such as strong communication skills, in order to engage the participants.

 

 

Step 5: Evaluate (Refine and revise your course)

After the training course is over, you should evaluate every component of the course, such as the effectiveness of the course, feedback from the participants, etc. Evaluation checks ascertain whether training has had the desired effect and whether your initial objectives have been achieved. With these evaluations, you can further refine and improve your course for the future.

 

Unless you have a dedicated learning and development department, it is much more efficient and cost-effective to entrust the development of your training course to a learning solutions provider. The right training & development partner can customize a training solution that best suits your needs, and help your team succeed.

Verztec Consulting is a leading ISO 9001:2008 Global Content Consulting Company. VerztecLearning™, the Learning Solutions arm of Verztec Consulting, is a leader in custom blended learning and online training for soft skills, business skills and IT skills. With a suite of training options ranging from classroom training to e-learning, VerztecLearning™ offers innovative learning solutions that are specially crafted based on its robust learning and development capabilities, as well as in-depth knowledge of various industries. From your project’s initiation to its completion, VerztecLearning™ will work with you at every stage of the process to address your strategic training needs, thanks to a trusted 360-Degree Learning Methodology.

Drop us an email at enquiry@verztec.com or call +65-6577 4646 to talk to us about your learning and development needs.

About the Writer

Far is a Senior Editor at Verztec Consulting. Writing and reading are two of her greatest passions in life. When she’s not writing, she either spends her time curling up in bed with a good book and a delicious mug of hot chocolate, or fantasizing about opening up a bookstore café in the future.

 

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Human Resources Tech Interactive 2015

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Who can do website design?

With the array of tools and software in the market, it seems just about anyone can do website design, or can they? What actually needs to be taken into account when designing a website? To answer these questions, we’ll first need to understand what website design really requires.

Let’s have a quick look at several factors which contribute to an appealing and effective website design.

Meaningful User Interface and Well-Crafted User Experience

If graphic design is about how a website looks, user experience design or UX design is concerned with how users feel when they interact with a website and its user interface (UI) elements; from scrolling, navigation, and more. A website’s design will benefit from insights into how a user will interact with proposed designs. These insights may require research and recommendations from dedicated specialists which the average website designer may not be qualified for.

Website Design Needs to Be Responsive

How a website is experienced gets influenced by how it is displayed across various devices; from desktops to mobile devices. A website designer will have to visualize how a given design will appear and be experienced across devices, and optimize the design accordingly. Simply put, attention to responsive design is now a prerequisite for website design.

A Design that Blends with Your Brand

Let’s say we have assembled an appealing and responsive website design. Does it reflect your personal or corporate brand? Do the visuals and colour scheme of the website design reflect your brand or are they just merely appealing? While certain colour schemes of a website design may be effective and user-friendly, these may or may not be aligned with your brand identity. Will the designated website designers take these into consideration and can they strike a balance?

Optimized for SEO

Having a beautifully design website that reflects your brand but which receives little to no traffic will not support your objectives for the site either. Whoever is designing the website has to be guided by SEO considerations. Based on an SEO audit, you may find that certain user interface elements and content need to be adjusted, and these may have implications for the overall design of your website.

Optimized for Conversions

Whether it is CRM, lead nurturing, or sales, your website, like your social media channels, will play an integral part in the process. Your website design has to do its part in facilitating all of the above objectives. But is your website designed for conversions?


The Portfolio

As can be seen, website design requires several expertises which need to be aligned with a website’s overall objectives. Having a team which appreciates the big picture can help you assemble various expertise to achieve very specific objectives.

Does an individual designer or agency have all the required expertise under one roof, with a clear understanding of a website’s overall objectives? Do they have adequate knowledge of current design trends which may impede or facilitate these goals?

Website Design: Beyond Looks

Achieving an appealing and effective website design goes beyond utilizing template designs with adjustments to colour scheme and layout. Instead, it increasingly requires diverse specialists who ‘talk’ to each other and who are aligned on the overall objectives of a website.

All of the above aspects of website design can be effectively accomplished by a team of cross-functional personnel, ranging from graphic designers and copywriters to SEO specialists and marketing personnel. Your graphic designer needs to be aligned with your copywriter, who in turn needs to be aligned with SEO and marketing specialists—these various functions contribute to making a website’s design effective and appealing, and none should be done in isolation.

So who can do website design? The short answer may be that many people can do website design. But who can do it right and make it work?

How Verztec can help you

Verztec is a leading ISO 9001:2008 Global Content Consulting Company that offers language services in over 100 languages, supporting companies across various industry sectors, in addition to having expertise in communication design and web development. Verztec applies its diverse expertise to serving clients’ specific needs by taking a bird’s eye view of clients’ strategic needs and organizing the relevant expertise which work as one unified unit to achieve the objectives of clients.

Drop us an email at enquiry@verztec.com or call +65-6577 4646 for a discussion on website design solutions that are tailored to your specific needs.

About the Writer

Jonathan is an Editor at Verztec Consulting. Coffee and travel photos may get him hyped up for conversations. Alternatively, simply toss him an idea or two for a storyboard or a write-up on technology, design and marketing.

 

 

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Verztec Connexions – August 2015

 

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MICE 2015 Conference and Exhibition

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Alpha Asia 2015

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Affinites D’Affaires 27Aug2015

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Why is Translation Important?

Imagine for a moment that you are a company that produces digital cameras. You have already established a market locally. You now plan to expand into the regional market. However, you have a slight problem. You have to teach the people of these regional countries how to use your digital camera, but you do not speak their language. The product leaflets of your digital cameras are written only in English. Who do you approach to help solve your problem?

The idea of translation holds different meanings at different levels for everyone. Translation could be business translations, translations of literary texts, or it could simply be a question of: “What does this word mean in another language?” Regardless of what translation means on each level, the underlying idea remains that translation is a process which connects different languages. In the process of translation, otherwise separate worlds and cultures are bridged together.

One phenomenon that contributes to the proliferation of translation services is globalization. In the face of globalization, the world has become increasingly integrated. Countries and cultures have grown increasingly permeable and accessible. This phenomenon means that translation is becoming a more and more important tool to enhance understanding between cultures.

Today, in the corporate world, it is no longer enough to expand locally. Companies aim for a global reach, targeting at international and regional markets. Translation has become one of the critical components of the overall user experience. To expand into international and regional markets, the transmittal of up-to-date, clear, meaningful, and easily understood messages and in the native language is one of the key elements of success.

Translation is not a single, discrete step, but a process. The optimization of this process requires a well thought out strategy that utilizes trained and experienced people and takes full advantage of automation based on state of the art tools, technology and related processes.

Some types of translation include:

Certified translation – A certified translation is a translation of a document from one language to another by a professional translator with assurances that:

  1. He or she is knowledgeable in both languages in order to translate the document.
  2. The translation is complete and accurate.

It is one of the most common types of translations.

Notarized translation – A notarized translation document is a translated document that has been stamped by a notary. This simply means that the notary is a “witness” to the document and has verified that the signers of the document are who they claimed to be. Notaries are licensed by the state to perform simple acts in legal affairs, so not just anyone can be a witness.

Sworn – A “sworn” translation refers to a translation taken by a sworn translator, which refers to the person who is officially approved to provide a translation into the language combination in question.

Unless translation is a core business competency in your company or organization, translation services are commonly sub-contracted to external vendors. Choosing translation service providers can be a daunting task as the worldwide market is very fragmented. The choice will eventually be driven by costs, turn-around time, quality, domain expertise and languages supported. A good translation process needs to be tuned, optimized and is continuously being improved upon as business requirements are evolving. It should take full advantage of automation and reuse of previous translations.

Verztec Consulting is one of the few global consulting agencies which shapes its mission around the fulfilment of these criteria to provide the best service to its customers. With more than a decade of experience in the localization industry, Verztec hires native, in-country translation teams who possess subject domain expertise pertaining to its clients’ products and industry to help clients across 26 industry sectors. Verztec Consulting is well poised to provide Professional Translation Services that is fine-tuned to your corporate and individual needs.

Drop us an email at enquiry@verztec.com or call +65-6577 4646 for professional translation services that are suited to your very needs.

 

About the Writer

Jovita is an Editor at Verztec Consulting. Sleeping has been known to take up one third of our lives, and for Jovita, writing and sports take up the remaining two thirds. She is as passionate about crafting out a good story as she is about giving herself a good workout.  Toss her a good outline and she will write you your story – the good, the juicy and the classified.

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How to Translate My Website into Multiple Languages

How to Translate My Website into Multiple Languages

Have you ever come across websites that offers you the choice to view them in various languages? For example, your native language may be English, but the website you just visited provides options for its information to be displayed in other languages such as French, Portuguese and many more. Why is this so?

Such websites are known as multilingual websites, where information is displayed in more than one language but the content remains the same. As you can see from the images below, Airbnb.com is an example of a multilingual website, with its content available in more than 20 different languages.

Airbnb.com shown in English (top) and Thai (bottom)

Why do these websites see the need to provide multiple language options for their users? We are now living in an increasingly globalized world. Therefore, businesses wishing to gain that competitive advantage should be equipped with the multilingual capability to communicate with their customers in other languages.

By simply offering this multilingual option, they are able to gain instant access to a global audience and ultimately, a large potential market. So do not limit your business to your native market and language, and let the rest of the world know what you have to offer as well! You’ll be amazed to see the numerous opportunities that will come your way, once you open up to the world.

What can you do to translate your own website into multiple languages? There are a few options you can consider:

  1. Google Translate
    Google offers an auto translate tool that is completely free to use. Copy and paste your content into the box provided, before integrating the translated content into your website. You can easily select the language you wish to translate the text into.
  2. Google iTools
    Similar to how Google Translate works, you can translate an entire website by simply typing in the URL address in the box provided. You can easily select the language you wish to translate the webpage into. This service will automatically translate the written content on your webpage into your intended language. This service will maintain the look and layout of your webpage, so that you can view how the final translated output would look like on your real website.

But as with all automated machine translations, the accuracy and validity of the translations are not always guaranteed. Alternatively, you can seek the help of professionals to provide human translations.

With this option, you can be assured of more professional and refined translations that native speakers can easily understand. While such translation services may be more costly, the returns from being able to reach out to a vast worldwide audience far exceed these costs. The ability to communicate with multiple markets will not only yield financial results, but also in creating greater marketing and awareness of your business.

There are numerous companies that can assist you in building multilingual capabilities for your website. With quality and reliability in mind, Verztec Consulting is one of the global content consulting experts that can provide you with what you need to translate your websites into multiple languages. With more than a decade of experience in the localization industry, Verztec has amassed an extensive global network of highly qualified native translators in more than 100 languages and can translate your content in a way that is in tune with various markets.

Drop us an email at enquiry@verztec.com or call +65-6577 4646 for professional localization advice.

About the Writer

Far is a Senior Editor at Verztec Consulting. Writing and reading are two of her greatest passions in life. When she’s not writing, she either spends her time curling up in bed with a good book and a delicious mug of hot chocolate, or fantasizing about opening up a bookstore café in the future.

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Introducing our new corporate shirt!

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