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Reach us at media@verztec.com and we'll get in touch with you soon. Articles from CEO
- 01 – Blended Learning: Back to Basics for a Good Start
- 02 – Blended Learning: The In-Thing in Corporate Learning
- 03 – Companies Playing Round-Robin – Rotational Leadership Programme
- 04 – Forging the Native Experience for Global Business
- 05 – Gen Y: Thriving in a Diversified Workforce
- 05 – Going Global? Go Back to "School"!
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Tag Archives: branding
Rebuilding Your Brand in China
In an earlier article, we appraised the importance of getting the brand name and logo of a company right in China. Beyond this, other aspects of branding also have to be localized for an effective penetration of the local market. … Continue reading
Verztec Consulting awarded the Promising Brand Award
Verztec Consulting has been announced as one of the proud winners of the Promising Brands Award, one of the five award categories in the Singapore Prestige Brands Awards (SPBA) ’10. SPBA is jointly organized by the Association of Small and … Continue reading
Positioning Your Brand Effectively in China
It seems that everyone wants to do business in China nowadays, and obviously, there are many strategic issues involved when moving a brand into a market that is linguistically and culturally different. Covering this would take an entire tome of … Continue reading
Marketing Your Brand Effectively on Social Media
Article Written by Catherine Cheong, Copywriter at Verztec Consulting Now that the internet has become a permanent fixture of modern life, companies can no longer market their products and services in the same way as they used to. The internet … Continue reading
Posted in Social Media
Tagged Blendtec, branding, Comcast, IBM, marketing, social media, Starbucks, Sun Microsoft
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Fine-tuning Your Brand for Foreign Markets
Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading
Posted in Global Content Management
Tagged branding, copy, foreign markets, Translation, values
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Pitfalls to avoid when localizing your brand
Article Written by Catherine Cheong, Copywriter at Verztec Consulting In this age of Internet advancement, it is easy to acquire expertise in a broad range of subjects. Whatever information we are looking for is literally available at our fingertips with … Continue reading
Posted in Global Content Management
Tagged branding, culture, localization, pitfalls
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