Tag Archives: branding

Rebuilding Your Brand in China

In an earlier article, we appraised the importance of getting the brand name and logo of a company right in China. Beyond this, other aspects of branding also have to be localized for an effective penetration of the local market. … Continue reading

Posted in Emergent Markets | Tagged , , , , | 1 Comment

Verztec Consulting awarded the Promising Brand Award

Verztec Consulting has been announced as one of the proud winners of the Promising Brands Award, one of the five award categories in the Singapore Prestige Brands Awards (SPBA) ’10. SPBA is jointly organized by the Association of Small and … Continue reading

Posted in Verztec | Tagged , , , | 1 Comment

Positioning Your Brand Effectively in China

It seems that everyone wants to do business in China nowadays, and obviously, there are many strategic issues involved when moving a brand into a market that is linguistically and culturally different. Covering this would take an entire tome of … Continue reading

Posted in Emergent Markets | Tagged , , , | 1 Comment

Marketing Your Brand Effectively on Social Media

Article Written by Catherine Cheong, Copywriter at Verztec Consulting Now that the internet has become a permanent fixture of modern life, companies can no longer market their products and services in the same way as they used to. The internet … Continue reading

Posted in Social Media | Tagged , , , , , , , | 14 Comments

Fine-tuning Your Brand for Foreign Markets

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading

Posted in Global Content Management | Tagged , , , , | Leave a comment

Pitfalls to avoid when localizing your brand

Article Written by Catherine Cheong, Copywriter at Verztec Consulting In this age of Internet advancement, it is easy to acquire expertise in a broad range of subjects. Whatever information we are looking for is literally available at our fingertips with … Continue reading

Posted in Global Content Management | Tagged , , , | Leave a comment