Articles from the CEO’s Desk

Nicholas Goh, CEO of Verztec, gives his take on up-to-date business happenings, offering insightful views and interesting anecdotes that he has gleaned from his years of running a successful business.

These articles are only available in English

August 16, 2010

Going Local with Global Learning

Many international companies are opting to localise their training courses for their globally dispersed staff. This useful article provides insider tips on what to look out for to ensure effective training content.

July 20, 2010

Global Ethics and Compliance in Today's Plural-Culture Corporation

Ensuring your company's principles are effectively communicated among multilingual employees might just take you one step ahead of your competitors. Find out why.

May 11, 2010

Global Mindset is the Key to Success

Companies with a global workforce need to manage employees across cultures, languages and borders. While this may seem like an uphill task, this insightful article examines how effective HRM can tackle the challenges deftly.

March 7, 2010

Gain Local Advantage by Globalizing Your Brand

Depending on the market you intend to enter, creating market-specific brands can be a cost-effective decision and a wise approach. Read on to find out more.

December 25, 2009

Stand Out for the Right Reasons This Festive Season

Every festive season, a slew of media exuberantly rushes in where angels fear to tread. Nicholas Goh, CEO of Verztec Consulting Pte Ltd, a leading Global Content Management Services Provider headquartered in Singapore, provides a tip sheet for businesses on how to not allow the fierce battle for attention crowd out their own promotional campaigns.

September 01, 2009

Social Networks — Talk to the Locals

Enrich your business networking skills by tapping into culturally-diverse communities. Discover how to appeal and cater to different markets.

July 10, 2009

Beating the Recession with a Strategic Training Program

Your company can emerge stronger even in the face of recession. A list of methods on how you can do so is explored and mulled over in this commentary.

April 29, 2009

Brand Communication in Diverse Asia

How do you conquer the markets in Asia, where cultures and languages are diverse? This article elucidates the challenges and strategies you can utilize.

March 01, 2009

Blogs: Business Boosters or Bloopers

Learn how to amplify your presence on the Internet through the use of a blog. The traffic you gain from this exposure could potentially boost you business.

January 21, 2009

Busting Diversity Myths at the Workplace

This article discusses some myths on the effects of diversity. Understand how to manage a team of different backgrounds to bring about cohesion and efficiency.

December 11, 2008

Attracting and Retaining High-Performance Gen Y Workers

The new generation of workers are known to be individualistic and brash. Read on to get a glimpse into their psyche and learn how you can retain them.

September 21, 2008

Fostering Creativity in a Competitive Marketplace

Creativity has to be carefully nurtured and sustained, in order to see it reap benefits. This article shows how to turn the workplace into a hotbed of creativity.

July 16, 2008

Knowledge Creation for the Innovation Market

In today’s rapidly developing world, business entities are required to constantly create new knowledge. Find out how you can become a market leader with innovation.

May 28, 2008

Building Brand Power For Strategic Growth

It has been recognized that successful branding is vital for a company’s growth and stability. Be enlightened on the various strategies you can apply to establish and strengthen your unique brand.