Location and Accessibility
When first starting up a restaurant business, the location and accessibility of a restaurant is one key factor to its success. Generally, restaurants that are located in areas nearer to town and with higher accessibility are more likely to get visitors as compared to restaurants that are located in secluded and remote areas which are harder to get to.

Translating into web terms, the amount of traffic that is being driven to the website depends largely on how easy it is to remember the web address, and how well it is Search Engine Optimized (SEO), i.e. how well it ranks on popular search engines like Google or Yahoo when keying in the relevant keywords.

Ambience and Aesthetics
The restaurant’s ambience and aesthetics play an important role in the overall experience when dining at the restaurant, how pleasing the environment is would usually determine the frequency of revisits and the duration of a patron’s stay in a restaurant.

Upon visiting a website, it is usually the aesthetics of the website that will determine if the visitor ventures further into other sections of the website, i.e. how pleasing the website is to the viewer’s eyes.

Content – The Main Course
Certainly, the most important factor for success is the Main Course that the restaurant serves. This would ultimately determine the overall branding process of the restaurant and what people would remember the restaurant for, i.e. the restaurant can brand itself as one which serves the best Fish & Chips or one which serves the best variety of authentic Mediterranean cuisine.

Similarly on the World Wide Web, content is king, be it the best source for stock exchange tips or the best place to go for the latest celebrity news, the kind of content offering that a website brings would largely determine the demographic of visitors that are being attracted to the site.

Feedback
Upon concluding the dining experience, it would be wise for the restaurant management to get feedback from their patrons. This is not only to improve on themselves but also to use it as a measure on how well they are doing in terms of their food and services.

Getting feedback from website visitors is important as it comes in handy when evaluating the service offering of the website as well as awareness to issues that might affect the website’s reputation in the long-term.

Staying in Touch
Last but not least would be staying in touch. Many restaurants would place their name cards at the restaurant counter for patrons to take away after dining. In this way patrons could easily refer to the name card when deciding to do a future visit or when it comes to recommending their friends to the restaurant.

It is also essential that website visitors are be able to stay connected to the webmaster, in this way they would be able to keep updated on the latest happenings and offerings of the website. For more information on how to stay connected with visitors to your website, do read up on our previous post titled Staying connected with the visitors to your website

When it comes to preparing for a multilingual website, one of the most important aspects to consider would be color; color is seen as a universal language that communicates feelings and beyond that it also represents different meanings in different cultures. Thus it is essential to understand the meaning of colors in their localized context.

In this article we will revisit the three primary colors: Red, Green and Blue, most of you are probably familiar with these colors, but you may be surprised by what they can mean.

Red
In Europe, it represents danger i.e traffic signs, love (hearts) and excitement (for sale signs).

In China, red is the traditional bridal color, it is also associated with other positive traits such as Good Luck, Celebration, Happiness, Joy, Vitality and Long life.

In places like Japan it represents life.

From a design perspective, red can be a powerful accent color, but it can have an overwhelming effect if it’s used too much in designs, especially in its purest form.

It’s a great color to use when portraying power or passion in a design. Red can also be a very versatile color, with brighter versions being more energetic and darker shades being more powerful and elegant.

Green
In the Chinese culture, it represents Exorcism and the term “Wearing a green hat” is used when a man’s wife is cheating on him.

It represents Hope in the Islamic culture – the cloak of the prophet was thought to be green and virtue – only those of perfect faith can wear green.

Green is a symbolic color for countries such as Ireland, and in other western cultures some associations are Spring, New birth, Go, Safety, Environmental Awareness, Saint Patrick’s Day. It also a representation of Money in the USA;

In design, green can have a balancing and harmonizing effect. It’s appropriate for designs related to wealth, stability, renewal and nature.

Brighter greens are more energizing and vibrant, while olive greens are more representative of the natural world. Dark greens are the most stable and representative of affluence.

Overall, green gives a modest feel of earth, beginnings and growth. Green is great choice to be used in design that is related with nature, processes in development or money. Similarly, darker tones represent reliability and lighter tone can be used to portray a feeling of energy.

Blue
In the European culture, Blue represents a soothing feeling, “something blue” and also bridal traditions.

For the Native Americans, it spells trouble as blue is a color associated with defeat.

In Middle Eastern cultures, it represents protection and also mourning in Iran.

Blue is also considered a holy color for many beliefs,

• Judaism – represent holiness
• Christianity – represent the color of Christ
• Catholicism – the color of Mary’s robe
• Hinduism – the color of Krishna
• China – represents Immortality

Of the members of the primary colors alongside Red, Blue has two different meanings. One is associated with negative emotions like dullness or sadness. While the other one represents more positive traits like strength, reliability, calmness or responsibility.

From a design perspective, lighter blue tones can be refreshing and friendly, while darker blues are often used as corporate colors, symbolizing reliability.

Therefore, different shades of blue convey different meanings or provide a new perspective for the readers.

Source [Crystal-cure, Sibagraphics and Smashing Magazine]