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Reach us at media@verztec.com and we'll get in touch with you soon. Articles from our CEO
- 01- The Forgotten Ones – Who’s looking after the welfare of your employees?
- 02- Five Steps to Build Your Company’s Digital COVID-19 Trojan Horse
- 03- Enabling Employees to Gain Financial Wellness
- 04- Addressing Singularity Fears of AI taking over the Workplace
- 05- Effective Leaders use Forgiveness as a unique Business Tool
Monthly Archives: August 2011
What is in a Brand Name Part 3: Beyond Car Names
In the third and final part of this series where we examine how similar-sounding words can carry completely different meanings in other languages, we take a look at celebrity names and some unfortunate brand names. Suri Cruise, the daughter of … Continue reading
Posted in Communications, Language
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What is in a Brand Name Part 2: Inappropriate Car Names
Previously, we talked about words which have a different meaning in another language. Sometimes, when brands decide to launch their product in a foreign market, they neglect localization branding consulting. This can lead to marketing catastrophes as this blog post … Continue reading
Posted in Communications, Language
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What is in a Brand Name Part 1: Is Tuna a Fruit or a Fish?
The answer is… Both! Most of us may know tuna as a type of fish. But tuna is indeed the name of a fruit in another language – Peruvian-Spanish. The Roman alphabet only has 26 letters but is utilized by … Continue reading
Posted in Communications, Language, Uncategorized
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