Category Archives: Localization

Reaching New Markets through Transcreation

How do you reach customers who buy your products and services for completely different reasons than those in your home market? At some point, you will probably have to recreate or adapt your messaging and content through transcreation, a process … Continue reading

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Singapore needs to reinvent itself to progress: PM Lee

By Olivia Siong dated 26th August 2012 SINGAPORE: Prime Minister Lee Hsien Loong, in his National Day Rally speech in Mandarin on Sunday, said Singapore will need to seize opportunities and reinvent itself to progress in the next 20 years. … Continue reading

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Importance of Website Globalization

Website globalization may have become a mainstream activity, but best practices are still not recognized or widely deployed. Site owners looking to improve their street cred on the international highways and byways need to look carefully in order to discern … Continue reading

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From Cincy to Singapore: Why P&G, Others Are Moving Key HQs

By Jack Neff While Corporate Hubs Stay Put in West, More Marketers Are Relocating Major Divisions to Capitalize on Fast-Growing Regions. Call it the post-colonial era of marketing. After years of ruling their global empires from headquarters in the U.S. … Continue reading

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Establishing an Online Digital Presence for your Business – Part 2

In our previous blog post, we talked about approaches to take when setting up your corporate website. Now it is time to tell the world about your existence. The following sections will look into ways you could heighten awareness and … Continue reading

Posted in Global Content Management, Localization, Web and Technology | 2 Comments