Establishing an Online Digital Presence for your Business – Part 1

The world as we know is becoming more and more digitized, It was not too long ago when the internet could only be accessed through immovable terminals, but technology advances such as wireless internet and the prevalence of mobile computing devices has allowed the internet to become portable and more integrated into our daily lives.

The types of activities that are taking place digitally have also been increasing; shopping, banking transactions, paying of bills, and connecting with people are just some of the most common activities that are taking place online.

Why do you need an online digital presence?
With the digital evolution taking center stage, this has elevated the importance for businesses to establish an online digital presence in order not to miss out on the massive amount of opportunities that are available on the World Wide Web.

In this digital age, Businesses can no longer treat their digital presence as a luxury, but rather a core component of their business.

But I already have a website
Nowadays, anyone with basic computer skills can set up a website within minutes, thus having a website with your company’s information is not enough; without the proper practices, it would just be another one of the millions of websites out there.

In order for your business to stand out in the digital sphere, There are many factors to consider when it comes to successfully establishing your presence.

Whether you are using a basic HTML site, CMS or even simple blog template, the same principles applies; The website represents your business in the digital sphere, therefore how well it is presented would determine how well your business is going to be perceived by online visitors.

In this 2 part series, we will look at some important areas in regards to establishing an online digital presence.In today’s post we will be looking at components to consider when setting up the corporate website for your business.

Organization and Layout
In terms of viewing, it must be comfortable to one’s eyes; the layout of the website must not look too cluttered, Information should be organized in a clear and concise manner for visitors to be able to find what they want with ease.

In contrast, a website that looks cluttered and unorganized would usually have a high bounce rate, visitors would leave the site before venturing into other pages. When visitors are unable to find the require information they need with ease, it would decrease the possibility of visitors actually enlisting in the services of your business.

Design and Aesthetics
A well-designed and aesthetically appealing website would help to capture people’s attention; attributes of a well-designed website would include the use of the right colors to represent your business, an attractive user interface, well taken photographs, and other compelling graphical and video illustrations to complement a well organized website, having such elements would also help to significantly increase the interest level of any web visitor.

Ensuring compatibility with mobile devices
Advancement in mobile technology and the availability of 3rd generation mobile networks has resulted in an exponential increase in the number of people that access the internet via their mobile devices, there is therefore a need to cater to that segment of your audience.

On a side note, businesses could also consider tapping on the lucrative mobile application market by developing a mobile application that would complement or enhance their service offerings.

Language offerings
The increased global internet penetration has led to more non-English internet users, therefore it is also important that your website is able to cater to the large global audience by offering it in different languages.

This would be especially important for companies that aim to venture further out into foreign markets.

Now that you have developed your corporate website, what’s next? stay tuned to our next blog post as we continue with the processes of establishing an online digital presence.

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