Tag Archives: China

Rebuilding Your Brand in China

In an earlier article, we appraised the importance of getting the brand name and logo of a company right in China. Beyond this, other aspects of branding also have to be localized for an effective penetration of the local market. … Continue reading

Posted in Emergent Markets | Tagged , , , , | 2 Comments

Positioning Your Brand Effectively in China

It seems that everyone wants to do business in China nowadays, and obviously, there are many strategic issues involved when moving a brand into a market that is linguistically and culturally different. Covering this would take an entire tome of … Continue reading

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The Importance of a Holistic Global Education

Going into the 21th century, education can no longer be encompassed within the boundaries of a classroom learning experience. In his recent speech at the International education Summit in Toronto, Education Minister Dr Ng Eng Hen said “We believe that … Continue reading

Posted in Current Affairs, Global Citizenship | Tagged , , , , , | 2 Comments