Tag Archives: foreign markets

Positioning Your Brand Effectively in China

It seems that everyone wants to do business in China nowadays, and obviously, there are many strategic issues involved when moving a brand into a market that is linguistically and culturally different. Covering this would take an entire tome of … Continue reading

Posted in Emergent Markets | Tagged , , , | 1 Comment

Fine-tuning Your Brand for Foreign Markets

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading

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