Tag Archives: Translation

On The Fly Translation

Posted on December 23, 2010 by admin

Going overseas to a foreign country and you are not very familiar with the language there?  why not try out this iPhone app called word lens. As demonstrated in the video below, by simply pointing your iPhone at the foreign … Continue reading →

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Crowdsourcing Facebook’s localization process

Posted on December 17, 2010 by admin

With 550 million registered users and counting, Facebook already been translated and localized into 65 different languages, one might think that Facebook had spent a great deal of money in localizing their content; if you are one of those who … Continue reading →

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Harry Potter and the Illegal Translators

Posted on December 9, 2010 by admin

We have seen how erroneous translations have resulted in expensive damages for some of the world’s biggest corporations. Today, we will look at erroneous translations in a different light, a term loosely known as illegal translation. One famous example would … Continue reading →

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The severity of a misinterpreted message

Posted on October 13, 2010 by admin

We have seen how some brands have suffered severe consequences due to translation errors. Today, let’s look at how such mistakes can also affect the entertainment world, costing celebrities their career. This was what happened when ex-2PM member Jay Park … Continue reading →

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Fine-tuning Your Brand for Foreign Markets

Posted on October 1, 2010 by admin

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading →

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Speak their language

Posted on August 30, 2010 by admin

Written by Valencia Seah, Copywriter at Verztec Consulting Pte Ltd. This article appeared on CATS Recruit in The Straits Times dated Monday 30th August 2010. In today’s world where information is literally at one’s fingertips, a website is a basic … Continue reading →

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Preparing your website for global operations

Posted on August 17, 2010 by admin

About to embark on expanding your businesses overseas? One of the most important factors to consider would be your online presence, so before you get started, it’s good to ensure that your corporate website is ready for global operations. Here … Continue reading →

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