Monthly Archives: October 2010

Building Up Public Relations in 5 Steps

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have examined in a previous article, Public Relations (PR) can be a valuable tool in growing a business in a foreign market. Obviously, PR efforts cannot be transplanted wholesale … Continue reading

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Boosting Your Branding in a Foreign Market with Public Relations

Article Written by Catherine Cheong, Copywriter at Verztec Consulting When your company expands into a foreign market, public relations can give your business growth the extra momentum it needs. While advertising is effective in raising the visibility of your company … Continue reading

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Verztec announces winner for “Create a Car Decal” contest

After a month of intense competition, the “Create a Car Decal” contest organized by Verztec Consulting has concluded. The contest received a resounding response of more than a hundred entries, garnering participation from people coming from different walks of life. … Continue reading

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Social@Verztec

In today’s post, we will take a break from our usual topics and focus on something that is more personal and heart-warming; yes we’re going to talk about us — the very people that work at Verztec Consulting! At Verztec … Continue reading

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The severity of a misinterpreted message

We have seen how some brands have suffered severe consequences due to translation errors. Today, let’s look at how such mistakes can also affect the entertainment world, costing celebrities their career. This was what happened when ex-2PM member Jay Park … Continue reading

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The Importance of a Holistic Global Education

Going into the 21th century, education can no longer be encompassed within the boundaries of a classroom learning experience. In his recent speech at the International education Summit in Toronto, Education Minister Dr Ng Eng Hen said “We believe that … Continue reading

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Marketing Your Brand Effectively on Social Media

Article Written by Catherine Cheong, Copywriter at Verztec Consulting Now that the internet has become a permanent fixture of modern life, companies can no longer market their products and services in the same way as they used to. The internet … Continue reading

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5 Tips on Creating Effective and Sustainable Marketing Brochures

Written by Carrie Chen, Marketing Manager at at Verztec Consulting Pte Ltd The rise of globalization opens up more markets and opportunities. On the flipside, it establishes the pressing need to speak in your customers’ language to get their attention … Continue reading

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Fine-tuning Your Brand for Foreign Markets

Article Written by Catherine Cheong, Copywriter at Verztec Consulting As we have established in our previous blog post “Pitfalls to avoid when localizing your brand“, localization is a complex process and companies need to adopt the right strategies to communicate … Continue reading

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